Statistics claim that a customer who is satisfied with his or her purchase of a product will tell an average of three other people about it in glowing terms. Conversely, a customer who is dissatisfied will shout even louder and tell an average of eleven other people about it in very negative terms.
This is an [...]
Web 2.0 has been hailed as the new Internet. Maybe it is, and in a way it does offer a new approach as far as the end user is concerned, but does it offer anything from the point of view of the webmaster?
There has been much written about utilising Web 2.0, most of it rubbish. [...]
The word blog, is a portmanteau, or fusion, of the two words, web and log; it is a weblog, shortened to blog. Blogs are essentially web sites where entries appear in chronological order, and can be catalogued according to subject matter. Blogging is the act of creating entries, or posts, on a blog.
Blogging has become [...]
Search engine optimisation, or SEO as it’s commonly referred to, has been the backbone that has carried web sites to success over and over again for years. It is still very important, but with the hundreds of social bookmarking sites now coming on stream, it is not the only way.
SEO is about onpage and offpage [...]
PPC, or pay per click, is an advertising model that is extremely popular with many people. Its main attraction is that you can bypass much of the optimisation that normally is associated with natural search engine rankings.
Of course, is it wise to still optimise pages for the natural search rankings, but with PPC you are [...]
Pay per action is a form of advertising pricing model that is extremely focused and advantageous for the advertiser. As it’s name suggests, the advertiser only pays when a prospective client takes a desired action.
This differs considerably from pay per click, or pay per impression. Those models can vary in their returns on investment. In [...]
Like many things that come along, social optimization has been hailed as the new way to optimize sites for high rankings and good traffic flow on today’s web. They call it Web two point oh, generally written as Web 2.0, but it isn’t a new version of the Web. It is, I suppose, a different [...]
Podcasting has come a long way in its short history. Later this month in Ontario, California on September 28th to 30th, the Podcast and New Media Expo takes place.
The Podcast and New Media Expo takes participants through an A to Z for beginners of audio and video podcasting. It shows how to grow an audience [...]
Everyone is writing articles, or paying to have them written, these days. They seem to think that articles are the latest big thing, when in reality they have been around as long and longer than the Internet itself. And I don’t mean just the World Wide Web – I mean the Internet.
However, it’s a sad [...]
Search engine marketing is big business. Last year Americans spent almost nine and a half billion, yes billion, dollars on search engine marketing. That was an staggering increase of 62 percent on the year before. And just to show that the trend is progressing rapidly upwards, it was a phenomenal 750 percent increase on the [...]