It’s common for people, especially those who are new to the Internet and web site development, to underestimate the time needed to prepare, research and develop unique content for any site. Proper content development is, I’m afraid to say, a much larger and more comprehensive job that most people understand it to be.
In its basic […]
Search trends are important to know. Some are obvious, others are not. For example, we are approaching Halloween, so it’s reasonable to assume that in the week or so prior to Halloween there will be lots of searches for things like witches, trick and treat, Halloween itself, and a lot more that’s associated with the […]
Online advertising can take many forms. There are a number of good classified ads sites that allow free classified advertising, or for a small fee. One of the best know of these, and possibly the most effective too, is US Free Ads.
This site tends to rank quite high in search engines such as Google. […]
It’s all about links these days. There was a time when you could just put up a web site and wait until the search engines indexed it. Then it would probably rank well and you would start making sales. Not any more! You need backlinks, lots of them to prove that your site is considered […]
Newsletters are everywhere these days. You will find them offered from most web sites, though in many cases it is only to secure your email on a list, rather than to provide you with a proper newsletter, or ezine.
Newsletters have a long Internet history - over 20 years, depending on which source you believe. They […]
If you are serious about building web sites, then you have to perform meaningful keyword research. This is not a guessing game. If, for example, your site is about training puppies, then you might guess that “puppy training” is an obvious keyword to target. It may be, but suppose you discover, through diligent keyword research […]
It can be in the logo, the company letterhead, the company name even, a brand can be the most important asset a company can have. Think of Coke, MacDonalds, Rolls Royce - all easily identifiable brands. These companies are as likely to market their brand name as to market their products.
MacDonalds will perhaps market […]
Blogs are everywhere as blogging has become really big business. Hardly anyone who ever uses the Internet has not come across one. Of course, you might not be aware that the web site you are on is a blog as some blogs look no different to static sites.
In many ways they are no different. But […]
There is still a lot of misunderstanding in the world of PPC. I recently came across this post in one of the pay per click forums: “How much do I bid for ppc campaigns?” No one answered, and it’s not surprising either. The question is obviously one from a person who simply does not understand […]