Creating an easily recognisable brand is a very good idea if you are thinking big and thinking well into the future. Recognisable brands sell. Think of Coke, Virgin, Kodak, Sony - you trust these brands and you expect to get quality products when you buy from them.

That’s the magic of branding; it has its own built-in marketing machine. That’s why companies advertise on TV so much; it’s all about branding. The car ad you saw last night halfway through the main movie probably didn’t make you stop and think.

But if you see it often enough, and if it offers good value, then when you come to buy your next car it just might be the brand (model and make) that springs to mind first. That’s the power of a brand imprinting on your subconscious.

Branding and marketing is not a get rich quick strategy. You have to be in it for the long haul. here’s what they have to say at http://marketing.about.com/:

“A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.”

If you are a small business then you probably can’t really expect to become a household name. At that stage you would no longer be a small company, of course. But you can expect to become well known within your marketing niche, and branding and marketing through the brand is one excellent way to do it.

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This entry was posted on Wednesday, October 3rd, 2007 at 5:05 pm and is filed under Branding and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.