The Value Of Keyword Research In SEO
It’s quite possible to build a web site without doing any keyword research, thousands do every day. But it’s a bit like driving a car blindfold - you will have no idea of where you are going, and the chances are very high that you will not be very successful.
This is all very well for the diary type blogs that many are delighted to keep up. But if you are in any way hoping to gain a profit from your web site, then you have to do careful keyword research. You may know what the theme of your web site will be and that’s a perfect starting point. Researching keywords on that general theme will unearth the exact keywords that are best suited for your web site.
Not all keywords are created equal. You should be searching for keywords that have a reasonable amount of traffic, but not too much competition. But that’s not all. You also need to target the keywords that people are actually spending money on.
For example, “free gift ideas” probably gets a lot of searches. It may have low competition too (though probably not). But people are not spending money on this keyword; they are searching for something free which has no monetary value!
If you can find the keywords that have all the necessary values all lined up in a row, then you should make money if you write original content based on each keyword and make the visitor an offer of some kind. That’s the value of keyword research in SEO.
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