Domain Names
The choice of domain name for a eb site is very important. It can make or break the web site’s chances of success, in some cases. Often a domain name is the same as the main keyword that a web site is targeting. In this way, if properly chosen, the domain name will also help in SEO for the site in an overall capacity.
The official definition of the domain name system is almost meaningless otherwise:
“On the Internet, the Domain Name System (DNS) associates various sorts of information with so-called domain names; most importantly, it serves as the “phone book” for the Internet by translating human-readable computer hostnames, e.g. en.wikipedia.org, into the IP addresses, e.g. 66.230.200.100, that networking equipment needs for delivering information.”
There has been much discussion about whether or not the main keyword should comprise the domain name, and whether or not there is any advantage in doing so. There certainly cannot be any disadvantage, or any good reason not to use the main keyword. Doing so announces, in effect, the fact that this is what your web site is all about!
Consider yourself performing a search in any one of the major search engines. When the results appear, would you not be more likely to click on one of the results that had the actual keyword that you typed in, rather than any of the other results? That’s the power of having your main keyword as the domain!
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October 12th, 2007 at 10:26 am
having your keywords in your domain can help to increase positions, which bring more hits and generally more sales. Unfortunately by placing keywords within your domain you can limit the future potential of your business. It can limit the products you can assosciate with your brand. Its far better to select a product neutral domain and then build the product relevance to your brand.
October 12th, 2007 at 8:45 pm
I disagree wholeheartedly. You don’t limit yourself at all and you get seo benefit from the keywords. Your suggestion goes along with the one-site-per-company mentality that is prevalent on the web.
Expand to opening more websites. There is no limit. For instance; Your company targets 2 demographics. Seniors and teens both. Would you design the same ad to place in AARP’s magazine as you would in teen magazine for your business?
Not likely. So why have only one website?
Same goes for multiple products. A company can have a hub where all their products and services are available, but still have a complete website about each catagory of products on generic domain names with that website fully seo’d for the keywords needed to promote that product.
You can also use subdomains to do this and it works just as well and allows you to expand without any limits.
Like say you owned cars.com. (Wouldn’t we all love to own that one). You could build gm.cars.com, ford.cars.com,fast.cars.com,luxury.cars.com, economy.cars.com
Where is the limit?
Generic domain names top company names and made up names hands down. I have several websites and blogs that have top listings in google for the same key phrase as the domain name to prove that.
Is the domain name the reason? Not the whole reason, of course not. Did it help with the rest of the seo I’ve done for those sites? Absolutely.