Keyword research is one of the main tasks needed to build a successful web site. It is from the careful research of suitable keywords that you can build a useable list to create pages around.

Of course, not all keywords are the same. It is in your interests to discover the keywords that have a number of favorable characteristics that all come together. When this happens pages created around these keywords will be easy to rank well in the search engines. As Allen D Thomason says in his article entitled, Keyword Research – Make Them Optimized For Search Engine Indexing:

“Keywords play a crucial role in Search Engine Optimization. Keywords or keyword phrases are those words or phrases that define and highlight the crux of your content. The choice of keywords is essential to the indexing of your blog or site to the reputed and most used search engines.”

The first consideration is competition. If your keyword has very strong competition it will be extremely difficult to rank well for it. It will also take a long time to do so, and in the end you may well fail. It is better then to target keywords that have lower competition, as it becomes easier then to dominate the keyword.

However, if a keyword has very little competition, it will also probably have very few people searching for it. If no one searches for it there will be not traffic flowing to your web site as a result of targeting such a keyword.

It therefore becomes a balance between low competition and a decent amount of searches. You will usually find that these keywords are actually phrases of three or more words. These are the so-called long-tail keywords. They are the best to target as they are also the easiest to dominate.

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This entry was posted on Friday, October 12th, 2007 at 3:29 pm and is filed under Keyword Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.