Over the past year or so it has become increasingly obvious that link building is the number one method of succeeding in the SEO game. You need all the other necessary components in place too, of course. But assuming that’s all taken care of, link building is the single most important strategy that will boost your web site into the stratosphere, if performed porperly.

“It’s no longer simply a matter of how many links point to a site. There are many cases of sites in which 50 quality links outrank sites with hundreds of links. It’s not quantity, it’s the quality of the links that improve rankings in the search engine results pages.” www.webcredible.co.uk

It’s no secret that you need one-way links to your site from relevant high quality sites. The perfect situation is a one-way link from a relevant high page rank authority site that uses your page’s primary keyword in the anchor text. It may seem, therefore, that 1,000 such links fro a diverse variety of relevant sites would catapult your site into first place on every search engine.

Not really, unfortunately. If you have that many links that all used the exact same anchor text that just happened to be the primary keyword of your page, it would look very suspicious - nothing in life is that perfect. The search engines want the linking to be natural. They would expect some of the links to use anchor text like, “click here,” or something similar.

Links like that will not be viewed as being as important as those that use the keyword for the anchor text, but the “click here” links will be viewed as being natural and might even be expected. For this reason your link building strategy should use varied anchor text, if possible, and lots, and lots of links. It will take time, but it will be worth it!

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This entry was posted on Sunday, October 14th, 2007 at 10:18 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.