Link building is probably the best single thing you can do to increase the overall success of a web site. All the search engines love back links to a site, the more the merrier. And the better quality the links, and the more important the site providing the links, the better the search engines like it.

There are many ways to perform a link building strategy. Article, long touted as the simplest, easiest and one of the best ways to get back links, is still just that. Unique quality articles submitted to article directories for syndication is still a strategy that works like gangbusters. The search engines still love it, and it can be implemented in less than 30 minutes.

Of course, you can still request links for other sites that complement your own. It’s hard to get one-way links, but at least you can ask, and maybe they will agree. You can also pay for your links, though this may not be such a good long-term strategy, as Google and others probably don’t like it too much.

If your site is a brand new on, then you have a much greater uphill struggle to become respected in the eyes of Google and friends.

“The nature of the World Wide Web dictates that it will take time for a new Web site to get links from within its topical community. Many hubs such as resource lists or niche directories are only updated periodically with new links. Still others are static pages that will never be changed.

“Then there is the “human factor.” It takes time for a Web site to be recognized as valuable, and for webmasters to trust it enough to link to it. Older authority sites and hubs also tend to link to other older authority sites, creating a sort of self-perpetuating authority set…” www.andyhagans.com

There is no easy route to link building. It has to be done one link at a time. In fact, that’s what the search engines expect to see, so anything else may seem suspicious in their eyes. But when you finally do manage to get a reasonable number of good quality links to your site, you’ll start to benefit considerably from your efforts. This will make it all worth while.

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This entry was posted on Saturday, October 27th, 2007 at 7:55 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.