Quality content development is essential to the production of successful web sites. The search engines are getting better all the time at weeding out content that is thin and poor. They can increasingly determine how good the content on a page is, and rank it accordingly.

Latent Symantic Indexing, or LSI, is all the rage at the moment. Software has been developed to cope with it, ebooks on the subject abound, and people everywhere are wondering what it means. Without getting into too much technicality, it simply means that the search engines are looking for well themed pages.

Suppose a search engine finds a new page and notices that the phrase, “ice cream” cropped up a lot. You might think it reasonable to assume that the page is therefore about ice cream, and you’d be right. But if words like, “production” and “manufacture” were also there, you might assume that the page was about making ice cream. If, however, you found words like “recipe” and “ingredients,” it would be reasonable to assume that the page was about ice cream recipes.

This is a simplified way of explaining that the search engines now seek out the overall theme of a page based on the words other than the obvious primary keyword. Pages that include all the possible theme words in a natural way, and not a spammy way, will be ranked higher than pages that do not. This is definitely something that you should consider when performing content development.

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This entry was posted on Monday, October 29th, 2007 at 2:09 am and is filed under Content Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.