Blogging is a great way to aid your SEO efforts. Well build web sites can certainly benefit from good web design, but they need links too. This is where a dedicated blog, or several blogs can help. And the best way to have complete control over the blog posts is to own the blogs yourself.
Your […]
Many people don’t believe that they need a newsletter, or that they have anything to offer anyone. They build their web sites, make their offers and take whatever profits they can get. Many do very well and are satisfied too. But often they don’t realise that they could double or triple their profits if the […]
There’s a lot more to web design, effective web design that is, than throwing up a few pages and slapping in some AdSense code and hoping. That used to work, but no longer does. These days your web design has to have real substance or it will get nowhere.
Web Design, strictly speaking, is the design […]
Some older people get frightened when they hear new buzz words like podcasting. What does it mean? They feel that the world of the Internet is rushing away from them at an alarming rate. It is too in many cases, but podcasting is nothing to be afraid of. It’s simply audio or video files that […]
Everywhere you go on the net these days you will hear about Web 2.0. Is this a reference to a new? A new version of the old, Internet, which was presumably Web 1.0? No, it isn’t. Wikipedia gets it right with this statement:
“In alluding to the version-numbers that commonly designate software upgrades, the phrase “Web […]
Content is King! That’s what they say, and they are right, but only if you keep it all in context. A web site that has no clear objective, that is poorly thought out and poorly created, but that has good content, may fare well. It will not fare well on good content alone; it needs […]
It’s quite possible to build a web site without doing any keyword research, thousands do every day. But it’s a bit like driving a car blindfold - you will have no idea of where you are going, and the chances are very high that you will not be very successful.
This is all very well for […]
Creating an easily recognisable brand is a very good idea if you are thinking big and thinking well into the future. Recognisable brands sell. Think of Coke, Virgin, Kodak, Sony - you trust these brands and you expect to get quality products when you buy from them.
That’s the magic of branding; it has its own […]
Email marketing is more or less the direct electronic equivilent of direct mail. It’s also similar to sending out a print newspaper or news letter on a regular basis. It even bears similarity in many ways to placing adverts in magazines and newspapers.
There is a difference though:
It’s immediate.
You have a much greater reach.
It’s virtually […]
Can domain names affect your SEO efforts? Yes, it probably can, but perhaps less so than most people think. You can use your main keyword phrase in the domain name - it won’t hurt - but it probably will have a much less overall effect than you imagine.
Keep your domain name short. It’s a myth […]