Keyword research is indeed the building blocks of SEO. This is research into the words and phrases that people use to search for what they are seeking. If you can discover what people want, it then becomes a fairly easy task to simply give it to them.

Your keywords need to be focussed. Suppose you decided to target the term, “shoes.” If you managed to get a page based on the keyword, “shoes,” then you would get a lot of free traffic from the search engines. But would they buy what you sold? Probably not. What would they be seeking? It could be anything to do with “shoes,” from buying them to repairing them. A term like “shoes” is too broad to be useful.

“Your keywords must be focused and precise, specific to what you are selling. Using a key phrase like “Gucci mens black leather loafer” will bring a targeted lead to your site. You may not reach as many people as the more generalized keyword, but the people that do come to you have a much deeper interest in the specific product you are selling.” www.searchenginecollege.com

It’s the same in any niche. The term “dog food” is too broad. But if you use, “pekinese dog food” you are narrowing it down considerably. Narrowing it further you might try, “pekinese dog food for puppies.” Anyone searching for that term knows exactly what they want. Your task, which has suddenly become extremely easy, is to give it to them.

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This entry was posted on Friday, November 2nd, 2007 at 1:06 am and is filed under Keyword Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.