SEO is more than writing a few words on a page and hoping you’ll get ranked. You’ve got to do your research and a part of that research is competitive research. By checking out your competition and learning from their best moves, you can effectively beat them at their own game. But which competitors should [...]
Have you been stretching your brain to figure out a way to SEO your new website without spending thousands of dollars? Well, if you follow the cue of Mani Karthik, you can get your website SEOd for no cost at all.
Mani is an SEO himself. But he’s having other people do the work for him. [...]
Rand Fishkin wrote a good post yesterday about how to decide whether a content management system is necessary for your business. I think for most small businesses a CMS is a good idea, but I do take issue with one of Rand’s larger points.
His graph is easy to follow. You’ll have to check it out [...]
(Source) Have you ever been traveling and needed to get directions from your hotel to another destination in town, like a restaurant you keep hearing about?
Now you can type in any location where you want to go — whether it’s a specific street address, a business name like Fuzzy Buddy’s Dog Daycare, or even something [...]
E-mail marketing is one of the mainstays of the Internet economy. It’s been around longer than just about any other online medium. Most people were using e-mail long before they were online and even some people who aren’t online much now still use e-mail.
There really is no right way or wrong way to go [...]
This past year has been good for search engine marketing. Matt McGee, a well known Internet marketer, created the SEMMYs to honor search engine marketers with awards for outstanding work in the field. It most has to do with writing great articles. I’ve been reading through some of the articles and they’re actually pretty good, [...]
Keyword research deserves some attention these days. Many new webmasters get hung up on the research part. In fact, so many new website owners get so flustered about keyword research that they aren’t quite sure where to start, or where to stop.
The thing to keep in mind is that keyword research is only the beginning [...]
Domain names are getting harder and harder to come by. You can spend countless hours performing keyword research and settle on a domain name that is perfect for your business only to find that when you’re ready to purchase it the domain name is already taken. There could be any number of reasons why this [...]
The age of global dominance is gone. The Internet has changed the rules of the business game – for everyone. Even multinational corporations. In fact, especially for multinationals.
It used to be that big was great. Now, big is bad. And what is better is going small. In fact, marketing maven Seth Godin says “Small is [...]
There seems to be a split between SEO and social media marketing. One group says SEO is better, the other group yells, “No, social media marketing is where it’s at.” But who’s right?
The truth is, both are right.
You can’t run a website without SEO. Organic search is still here and will likely be here [...]