When it comes to increasing your search engine positioning, there are a number of methods that work. Some work better than others. We’ve discovered that one solid way to increase your search engine position, especially with your blog, is through your social reputation.

There is a dichotomy in Internet marketing circles between search marketing and social marketing. SEO professionals tend to see them as separate but equal. In truth, social marketing and search marketing have a lot of cross over space. You can use social marketing to increase your search marketing benefits - and should.

By developing your social networks through bookmarking sites like Digg and StumbleUpon, you can ensure that your content rises higher in the search rankings. This is done by writing quality content that is bookmark worthy, but you must also work on building your network. The bigger and better your network, the more likely you’ll be able to increase your search rankings through bookmarking.

Why is that? One simple reason: Bookmarking a blog post or article increases that content’s link authority. That link authority then translates into search position. We have seen blog posts rise in the search positioning on the basis of their on-page SEO then fall as other bloggers with more reputation and age of site authority rise higher for the same search terms. After bookmarking our own blog posts and sharing it with our network of social friends we have seen the content increase its search positioning on the basis of those social votes and bookmarks. That’s very powerful. We encourage you try it.

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This entry was posted on Friday, January 11th, 2008 at 5:06 pm and is filed under Search Engine Marketing, Social Marketing, Social Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.