Back in the old days of Internet marketing, before there were blogs, marketers conducted e-mail marketing. They sent out weekly or monthly e-mail newsletters and were able to attract new business that way. After the advent of blogs and Really Simple Syndication (RSS), many e-mail marketers converted to blogs. I know why.

I’m not saying that e-mail marketing isn’t still valid. Many businesses still use it and it still have a place in every Internet marketing strategy. But you can do many of the same things and reach the same target market through RSS feeds.

If you have a blog, and most businesses should have one, then RSS is almost a necessity. It allows your blog readers to subscribe to your blog’s feed and read it whenever they want to read it. All they need is a feed reader and many of them are free. Some of them work with e-mail applications and others are web-based. Both kinds are valuable.

One way to increase your RSS subscriptions is to offer something of value for free. A free e-book download, or podcast, will do a lot to entice people to read your blog and subscribe. By offering a free download that provides something of value, you can attract more readers to your blog and earn more trust.

Recent Entries

• Backlinks And PR - What’s The Story?
• Google Adds More Help To Analytics
• Build A Temple And The Masses Will Flock
• Blogging The Google Way
• Online Advertising Suffering From Overkill
• Keyword Research And Plurals And Pseudo Plurals
• What Is Best - One Long Article Or Several Smaller Articles?
• Keywords - Organic Versus Paid
• What’s Wrong With Blatant Self Promotion In Your Blog Content?
• Are Link Exchanges Black Hat?

This entry was posted on Wednesday, January 16th, 2008 at 4:27 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.