When we talk about local SEO, do you know what that really means? To some people, local SEO means your city or town. In fact, it does mean that but it also means your country and region. So when it comes to local SEO in Scotland, depending on whether your company does business in Scotland [...]
I read on a popular blog consultant’s website that he was on page 1 of three search engines for the phrase “blog consultant.” He asked his readers which one they’d have guess was the incongruent one if he hadn’t told them. It was a good question, but there are reasons to believe that it could [...]
Andy Beal of Marketing Pilgrim fame is perhaps the foremost the expert in reputation management on the Internet today. I’ve recently discovered a great MP3 podcast where Beal shares some of his insights into reputation management. I’ll share the link with you in a minute.
If you have not considered online reputation management then you should [...]
Do you have a problem keeping your secure pages secure? There’s a good explanation for it if you do.
Of course, you know how to tell the difference between a secure and a non-secure web page, right? Look in your web browser. If the URL you are looking at begins with http://, then it not secure. [...]
Do you struggle to understand search engine optimisation? Do worry that you’ll never “figure it out?” Well, you don’t have to fret any longer. You can be sure of your SEO.
ASM Development and AME Marketing in Ayrshire held a a 3-hour SEO workshop last October. It was free to anyone running a business, big [...]
Back in the old days of Internet marketing, before there were blogs, marketers conducted e-mail marketing. They sent out weekly or monthly e-mail newsletters and were able to attract new business that way. After the advent of blogs and Really Simple Syndication (RSS), many e-mail marketers converted to blogs. I know why.
I’m not saying that [...]
Google’s primary way of associating businesses with their local region is through the top level domain name. In other words, businesses located in Scotland that have the co.uk domain name extension will be associated with the UK. If you want your local business to be associated with an area that is more specific than that [...]
The biggest challenge for most marketers today is not to effectively SEO their websites. Most people who have an online presence either understand SEO well enough to do it themselves or they have someone on their team who has a minimal understanding of it. They know how to use keywords and links to rank themselves [...]
Once in awhile you’ll hear a search engine marketer claim that they’ve been in business since 1995. Such claims are often made to give the impression that the search engine optimizer has been performing search marketing tasks longer than the competition and there knows more than the competition. You’re supposed to believe that they can [...]
Never mind that few of us can define Web 2.0. ClikitySplit founder Jim Clouse is calling his new local search website a “Web 3.0″ tool. Whatever that means, ClikitySplit does have some potential.
Clouse also describes his new creation as a (source) “visual, rich multimedia, dynamic, marketing and search engine.” Sounds cool, doesn’t it?
Actually, it is, [...]