Online advertising can take many forms, from pay-per-click campaigns through to static long term banner advertising. In between lay pay-per-action, commission, email and perhaps pay per post campaigns amongst others.

Online advertising using pay per click can take the form of Adsense, Yahoo or similar keyword advertising campaigns. You could also consider a combination of pay-per-click and banner advertising with the banners placed on blog or web sites and the owners receiving payment based on the number of clicks. Another little utilised form of pay-per-click advertising is that offered by StumbleUpon. Their advertising takes the form of a standard stumble view at a cost of 5 cents per view. This does have the benefit of being viral, if the stumblers like your page, they give it the thumbs up and it will receive more views - you only pay for the number of views originally budgeted for.

Online advertising using banners places your banner on a web or blog page and are paid for either on a pay-per-click, pay-per-action or on a daily, weekly or monthly basis. Some banner campaigns can be charged on a cost per view basis.

Using an email campaign for online advertising involves using mailing lists, either your own, a third parties or one you purchased and involves emailing your brochure, sales pitch or banner.

When it comes to online advertising, you need to have a careful plan which includes budgets, measuring strategies and intended outcomes. Online advertising campaigns may include a combination of some of the strategies already mentioned, however you must be able to measure each strategy used. The most important reason for using an online advertising campaign is to achieve a set outcome, either sales or exposure.

Use the right online advertising strategy and you can achieve results.

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This entry was posted on Thursday, February 14th, 2008 at 8:37 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.