Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.

For smaller players, this is a bonus. It is the one area where you can out compete the bigger corporations and market your goods and services to a wide audience. The emphasis in larger corporations is on SEO, not black hat or white hat techniques, but old hat. Social optimisation should now be a part of all standard SEO practices.

The ability to attract large volumes of traffic from some of the social sites is an area that should be tapped. The common theory is that traffic from social sites are all window shoppers with empty wallets, not here to buy, just here to look. I wonder what happened to old fashioned marketing tactics. Get them in the door then let the product, the display and the salesman do his job. The hard part was getting the customer in the door.

Social optimisation will get the traffic through the door. Your site, its contents and you the salesman now need to convert that to business. If you get an extra 1000 visitors and can gain a 5% conversion, that is another 50 sales, readers or subscribers.

Whilst the larger corporations are playing at web 2.0, we should be incorporating a mix of social optimisation, SEO, social marketing along with some good old fashioned on site marketing. Rather than jumping ship and concentrating on social optimisation, stick with the ship, change course a tad and add a couple of extra ports. The internet is one area where we can get a head start and leave the big players behind.

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This entry was posted on Monday, February 18th, 2008 at 5:31 am and is filed under Internet Marketing, Social Marketing, Social Optimization, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.