Your Web Design Can Harm Your SEO Strategies

Web Design offers and web designers are everywhere today. The problem is that a lot of the designers are just that - web designers. Most are young, self trained and like the idea of using fancy web design techniques like flash, video and audio. Don’t get me wrong - the web designs they create are at times breathtaking, however when it comes SEO, they are heartbreaking.

There are several tools available that enable you to look at your web page the way a search engine spider would. When viewing the output from your web design, there are several key areas that are important:

  1. Can the tool that you are using read the whole page or does it get snagged somewhere through the code. If it does come to a stop somewhere in the code - is it before or after your content. If it is before your content then the search engine spider is not registering any of it. All your hard work in providing keyword rich content is going down the drain.
  2. Does the majority of the design code precede the content. If it does then this is a danger sign. If there is a breakdown in the code then the problem identified above will surface.
  3. Are there more than 100 links. Some search engines do not like to see excessive links leaving a page.

When looking for someone to develop your web design you need ensure that the designer also has a thorough knowledge of SEO practices. It is also a good idea to ask to see a portfolio of web designs.

Companies like ASM Development specialise in both web design and SEO strategies. In fact ASM Development are experts in Scotland SEO strategies and can provide a portfolio of Scotland businesses that have used our expertise.

Your web design can harm your SEO strategies so think carefully before buying that flash web design.

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One Response to “Your Web Design Can Harm Your SEO Strategies”

  1. » Web Design: Which Design Is Best? - Scotland SEO Blog Says:

    […] These are all components of web design that should be considered before building your web site. What complicates the code and starts to make a sight look messy are all the after-thoughts. Once your site has been established, adding components can start to make your sites code messy. It can also affect important areas such as load speed, user friendliness and even search engine optimization. […]

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