Blogging can be a rewarding experience. Blogging can also be a nightmare. Spam is a problem that all internet users experience, whether it is in emails or in comments left on blogs and web sites, but spam is easy to counter.
What is not so easy to counter are malicious attacks on your blogs or web [...]
Web 2.0 is experiencing rapid growth yet social optimisation is only being utilised by the smaller players. The big firms are not only slow to take up the concept of blogging, they are even slower at utilising social media.
For smaller players, this is a bonus. It is the one area where you can out compete [...]
There are many different “Pay-Per” advertising formats around and Pay-Per-Action is just one of them. The question I often hear is “which format should I use?”.
The answer is can be quite straightforward. The format will nearly always depend on what your goals are and what is being acted upon.
In a simple example, if you are [...]
We know that link building is important. Some believe that link building is more important than keyword research and optimisation. The truth is, they both go hand in hand. Generic link building is fine, link to keywords and you strike gold.
A lot of emphasis is placed on deep linking. Links from a web site or [...]
Web design is the most important aspect to a successful web site. Your web design influences the whole site, whether its the placement of content, advertising, links or your product promotions.
There are many articles throughout Scotland SEO blog highlighting the important areas of web design. Back in July 07 we looked at the evolution [...]
Online advertising can take many forms, from pay-per-click campaigns through to static long term banner advertising. In between lay pay-per-action, commission, email and perhaps pay per post campaigns amongst others.
Online advertising using pay per click can take the form of Adsense, Yahoo or similar keyword advertising campaigns. You could also consider a combination of pay-per-click [...]
Viral marketing has been around since mankind started trading. Off-line, we call it word or mouth. The difference between on-line and off-line is the rate of communication. In an off-line world, the saying is: “a customer will tell three others of a good experience; they will tell ten others of a bad experience”.
The on-line world [...]
StumbleUpon is a very popular social marketing tool. However you need to be careful when assessing the results from any Stumbling activities.
To call it a Stumble lie is probably stretching it a bit. In fact it isn’t actually a Stumble problem; it is a problem with Java Scripts and certain analytical programs. For instance, if [...]
SEO and Search Engine Marketing is starting to move in-house as more and more organisations come to understand the importance of these activities. A quick look through the UK recruitment agency positions advertised will show an increase in the listed vacancies for in-house SEO and Search Engine Marketing (SEM) experts. It is no different here [...]
Google Analytics is a common tool used by many blog and website owners to track visitors to their sites. Google Analytics measures many things including the keywords used in the search to find your page.
How Do You Insert Google Analytics?
Installing the Google Analytics code is fairly straightforward. First you need to visit Google to register [...]