When it comes to SEO it is now fairly clear to all that developing good link building strategies is a must. Link building should not be limited to external links. Internal links can be just as valuable and unlike external links, are easy to create and easy to optimise for search engines.
An important reason for [...]
Blogging is now being used by businesses as a communication tool to deliver information to both new and existing customers. The blog applications that are available today enable even a novice computer user to easily create and publish information onto the web.
The world is craving information; real information. Many businesses are now using the blog [...]
Did you know that Google provided a free service where you can list your business in their Local Listing directory. You are able to set up a complete profile and maintain it with up to date information.
After registering Google will snail mail you access details. Google Local is only available to bona fide businesses so [...]
Recent reports are bemoaning (in some cases crowing) about the slow down in clicks on Google ad units. It seems this slow down has been a trend since November last year and many involved with internet marketing are worried.
I have to say I am faintly amused at some of the things I read when it [...]
I get seemingly strange questions in this industry at times and this one relates to link building and whether or not you should be seeking out links from within your geographic area or from outside.
There is no argument that link building is the most important aspect in any optimisation campaign. But should those links be [...]
Search engines regularly send out their spiders to crawl through your web pages checking to see what content you have and what sort of links you have. Yes, they even crawl through Scotland based web sites. Search engine spider – sounds rather nasty doesn’t it? The word spider is rather strange but has probably come [...]
Social marketing has to be the most cost effective way to promote your website or blog. The cost in monetary terms can be next to nothing whilst the cost in time can be quite minimal once you are established.
To get the most out of social marketing you need to be prepared to spend a [...]
No matter where you are in the world, your content development needs to focus on your prospective customers or clients. If your site is based here in Scotland and your customer or client base is local then your content needs to be focused on their needs.
If your client or customer base is to a broader [...]
I was asked the other day which would be the better investment, pay-per-click (PPC) or organic SEO? It is an interesting question as both are designed to deliver targeted visitors to your web site or blog. But which is the better investment.
PPC involves advertising in various formats across a variety of sites. Site owners and [...]
Web design can be a tricky affair particularly if it is done long distance. The internet is great and has certainly shortened the ‘distance’ between businesses and their customers and web design is no different.
One of the important aspects to look at with your web design is how well the designer knows the local market, [...]