Unfortunately, there is no consensus on which type of online advertising works best for any web site. This is due to a variety of factors including the product, the host site, the user’s preferences and mood, and other variables. However, there are some general guidelines that are well worth considering.

The online advertising industry is constantly evolving as advertisers try to stay one step ahead of both the competition and the prevailing user ad blindness. Many online advertisement as pop-ups and interstitials (ads that appear briefly while you wait for a page to load), can have a negative affect by switching the prospective customer off. Hijacking browsers with an ad can be the fastest way to chase away prospective clients or customers.

Animated ads, pop-up ads, and interstitial ads may have the highest visibility, they also tend to have the lowest click-through rates. Online advertising using banners text ads are subject to what is known as “banner blindness”. In other words, having grown so accustomed to their presence, users have stopped seeing them. Text ads, such as those provided by AdBrite and Google AdSense, tend to be the most effective when it comes to cost vs. click-through rate.

Online advertising can be a hit and miss affair and depends largely on the product or service you are selling. It often advisable to consult specialist in the online advertising area. They are able to not only guide you towards the best type of online advertising, they can also provide advice on the best keywords to use. ASM Development is one such organisation with staff dedicated to your business success.

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This entry was posted on Wednesday, March 12th, 2008 at 8:51 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.