Internet Marketing - Is It Time For Scotland To Click Out Of Google?
Recent reports are bemoaning (in some cases crowing) about the slow down in clicks on Google ad units. It seems this slow down has been a trend since November last year and many involved with internet marketing are worried.
I have to say I am faintly amused at some of the things I read when it comes to internet marketing. Many ‘marketing gurus’ have apparently forgotten some of the basics of business. Let me highlight an important point - the internet is not separate from or immune to, world activities.
In other words, when consumer confidence is down, they tend to hang onto their money a little longer therefore consumer spending falls. Scotland is part of the European community and both it and the USA are suffering this downturn at present.
Whether you’re a plain old fashioned bricks and mortar business or an online business, during these periods it is time to tighten the belt a little and ride out the storm. It is also a time that you can capitalise on.
Market downturns are cyclical. I wont call it a recession yet, not even a mini recession, but consumers are spending a little less at present. This is the time to review all that you are doing online for two reasons.
First, whilst spending is down, people are still spending so you need to work hard to get your share of what they are spending.
Second, as I have said, this is all cyclical which means it will return to ‘normal’ again and when it does, you need to be ready so you can claim back your market share.
The time is right to sit down, review your site, its design, its content and any advertising or affiliates you have and tighten things up. Take a look at your internet marketing plan - in fact your whole marketing plan, and prepare for when the economy turns for the better.
If you are not busy in your business then it is time to get busy on your business. Extra time can be spent on social marketing and other online forums and directories. Now is the time to promote your brand, build your reputation and develop your own experience in the social media - it is all a part of internet marketing.
Is it time to click out of Google? No! Now is the time to click into review mode. Remember an online business is part of the business world. Leave the complaining to others. While they are busy complaining, you can be busy getting a jump on them with well thought out internet marketing plans and a fresh modern look to your business.
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