When it comes to SEO it is now fairly clear to all that developing good link building strategies is a must. Link building should not be limited to external links. Internal links can be just as valuable and unlike external links, are easy to create and easy to optimise for search engines.

An important reason for using internal links is to make life easier for your visitors by providing links to relevant information throughout your site. Internal links are also used by search engines when spidering your site. The links help to validate your sitemap while passing link juice from one page to the next. To really get the most out of your internal link building program, follow these simple suggestions:

1. Use Anchor Text – use appropriate keywords or key phrases to link when linking
2. Use Absolute Internal Links – with an absolute link any scrapped pages will still provide links
3. Restrict Outward Links – keep outgoing links to minimum – the emphasis is on passing link juice to your own pages
4. Boost New Pages – when creating a new page, use pages with good rankings to link into your new page

These suggestions will help to boost the rankings of all the pages linked to and after all, that is the name of the game when it comes to Scotland SEO.

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This entry was posted on Monday, March 31st, 2008 at 7:42 am and is filed under Link Building, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.