There is a ton of information on SEO strategies and SEO tricks. As with everything else in life, some of the advice offered is great, some pretty awful whilst some advice sounds good but may just put you into a SEO catch 22.
One piece advice I often hear relates to keywords. Investigating the search engines [...]
One of the major benefits of internet marketing is that no matter how big or small your Scotland business is, you can level the playing field quite easily. Even the biggest multi-national corporations play on the same size field as you. Often, you can get the jump and out do them.
As an online marketing professional [...]
Domain names! Why do so many make so much about so little? And they do. Some of the biggest corporations in the world have to gone to court because someone has used a derivative of their corporate name. The last I read Google had over 200 variations of Google.com registered – and that is without [...]
Blogging is one of the cheapest form of advertising. The start up costs may be a little high (although not exorbitant) and it may be time consuming to get it to where it delivers customers to your door, but in the long run a blog will more than pay for itself in terms of increased [...]
Businesses planning to implement viral marketing programs must carefully consider the outcomes and any possible problems that may arise particularly if using emails. Viral marketing should be part of any comprehensive marketing strategy – but only one part. The following issues need to be considered when planning any email viral marketing campaign.
Viral Marketing and Growth: [...]
Link building is one of the most important strategies in SEO development. Combine link building, effective selection and use of keywords and appropriate content and title and you have the three basic building blocks for effective SEO.
It all starts with keywords selection and we have many articles related to that topic and how to capitalise [...]
There have been many articles written surrounding the development of MyBlogLog and BlogCatlog. To read some of these articles you would think there was a battle royale being fought between the two sites.
They are both competing to attract internet users, particularly bloggers and their blogs. What is interesting to note is that many bloggers are [...]
Google Trends can be a handy little tool if you know how to use it. Many people try to use the trends to drive more traffic to their site. It can work well at times, but not always and it is certainly not a practice I would make a habit of. To use today’s trend [...]
Unfortunately, there is no consensus on which type of online advertising works best for any web site. This is due to a variety of factors including the product, the host site, the user’s preferences and mood, and other variables. However, there are some general guidelines that are well worth considering.
The online advertising industry is constantly [...]
Most web sites seem to stick to a predefined pattern. The home page promotes the business, perhaps some advertising of their own or related products, an about me page and perhaps a shopping cart portal. When it comes to content development, sometimes it pays to think outside the square.
There are alternatives to the traditional web [...]