If you have an online business here in Scotland then you really do need to consider branding and marketing your business locally. You should be trying to achieve a point where the mere mention of your name or the sighting of your logo immediately registers with the general public. It is a difficult ask when […]
SEO, it’s not really that important, is it? After all, its just a web page. With that mindset perhaps your web site’s SEO is not that important. Your blog’s design is probably not that important either. On the other hand, if you are serious about your web site; serious about getting visitors; delivering a […]
The basic principle of web design is fairly straight forward. The five quick tips will ensure your web design is easy to read and looks attractive for your visitors.
Break text up: Keep the paragraphs short and to the point. Readers generally don’t want to wade through lengthy paragraphs of padded text.
Make Space between lines: Set […]
Internet marketing is not just marketing your web site online. There are many offline opportunities that can and should be considered.
Depending on the size of your business, the opportunities for offline marketing of your web site can be unlimited. For the smaller business, every document, in fact every piece of paper, should have your web […]
With a title like that you would think that Scotland was on the other side of the moon, or in deepest outer space. And yet I often get that question. We’re in Scotland, I hear you say. The only successful blogs are those based in the USA. Blogging can be a successful pastime anywhere in […]
If your are looking for a few derivatives for the word Scotland then Wikipedia could be a useful place to start. Type in Scotland and you will find a page full of facts related to Scotland. You will also find many terms highlighted as links that can be followed.
You are probably aware that Scotland […]
One of the biggest mistakes that many of my clients make it is to assume they know what keywords they need to use when optimising their sites. With no offense to any clients, they really don’t have any idea. Their keyword research is restricted to the products or services they sell.
The problem with sticking to […]
If your primary customer base is here in Scotland have you thought of using Scotland as part of your domain name. For example, this blog is Scotland Seo Blog. A quick look at domain names such as Scotland Tools dot Co dot UK returned an address unknown error. This may indicate that the domain name […]
E-mail marketing is proving to be an effective and low-cost advertising medium for online and off-line businesses here in Scotland. Email marketing allows easy tracking and measuring of results. More importantly, it allows businesses to stay in front of their competitors for a fraction of the cost of traditional advertising. Don’t for one minute look […]
The analytics tool that you use could provide valuable information on what is happening within your site. Google analytics is one of the most popular tools however we sometimes forget that most sites have their own built in analytics tools. These include AW Stats and Webalizer. Have you ever checked out yours? Even the most […]