Web design has been utilizing image, video and audio to a far greater extent in recent years and now search engines are indexing these media files as separate entities. As such they represent a valuable addition to your search engine optimization program.
Having an image file is not enough. The image must be optimized correctly in [...]
As Google toys with pay-per-action ad units, it may be time to seriously reconsider your advertising strategies. Pay-per-action will certainly reduce any click fraud that most advertisers experience but will it prove value for money?
Considering the amount of either click fraud or click throughs that don’t generate desired actions, perhaps the pay-per-action form advertising will [...]
The number of domain names left is infinite, however, unless you are really lucky then all the short easy to remember domain names have been taken. Should you use a hyphen in the domain name?
My recommendations are to never use hyphens in a domain name. People can remember domain names when they are relevant. They [...]
There are several reasons to create a blog, the first being to attract more traffic, the second being to add links to your web pages. Blogging for link juice has become popular however there is a right way and a wrong way to maximise your links.
Use and offsite blog.
Linking from within your own domain provides [...]
There is more to link building than just finding suitable sites and encouraging links. You need to be more proactive by getting out and developing links.
Links can gained through directories, article submission, forums and social sites; in fact, anywhere there is an online page there is the potential for a link. Not all pages are [...]
Image is everything and images are everywhere so when it comes to branding and marketing your online business, the first consideration has to be your image and how others perceive you.
The online world is in a unique position when it comes to image. You can promote your image through website and through offline activities such [...]
Keyword research is an important part of any online business and collecting a list of important keywords to attract users to your site can be daunting. Whether you’re developing a pay-per-click campaign or looking for effective keyword content, these five keyword research tips may help you find the right target keywords.
Brainstorm
Make a list of all [...]
Domain names have been the subject of legal disputes for several years now with companies complaining about domain name farming around brand and corporate names. Do you know what your rights are here in Scotland?
The registering and ownership of domain names here in Scotland is covered under UK law and provides substantial relief for many [...]
Running a good analytics trial can reveal some interesting results. Some web masters seem to become fixated on statistics, often running more than one statistics program at once.
This can be a real trap as many analytics programs operate differently. Some have trouble with Java Script when the user has it turned off in their browser. [...]
For many business owners there is now an option to use long tail words in Google Local (maps). Not only that, you may be able to select your own categories. Long tail words have been associated with better targeting in search results.
If you haven’t checked out Goggle Local Maps then I suggest you do. Once [...]