Keyword Research Using Geographic Targeting For Scotland
There are many benefits to including the word Scotland in your keyword research activities. Any type of geographical targeting is going to prove fruitful as users become more sophisticated in their searches.
Users are now including geographical terms rather than generic terms in an attempt to narrow down the search results. If a user is trying to find a local site for car parts, they are more likely to search using phrases such as ‘car parts in Glasgow’ or ‘car spares in Scotland’. Including these in your keyword research will add an extra dimension your SERP placement.
By including geographical terms in your keyword research you may find that those keywords are far less competitive and your ability to get to the front page is far easier than with the use of generic keywords. When using generic terms, you are competing within everyone in the UK geographic region. If you use a geographical term such as ‘Scotland’ or ‘Glasgow’, you reduce the number of competitors for those keywords.
Geographic keyword research is obviously not for everyone. It may only be appropriate for sites servicing particular regions or towns. However, if that is you, then targeting your own region or town will help make your SEO work easier and may just produce traffic boosting results.
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