It is not often you learn something from politicians, in fact it’s not often that politicians learn anything. However, there may be lessons to learn from the US Presidential elections when it comes your branding and marketing.

Twelve months ago John McCain was dead and buried when it came to the race for nomination. However sitting here today he has the Republican nomination all sewn up and is now working on his election strategy. So what has changed and what does it have to do with branding and marketing?

McCain was unwanted so he sat down and basically re-invented himself, or re-branded himself. If your products are not selling then perhaps it is time to look at re-branding your products and developing a new marketing campaign to match. McCain’s re-branding has enabled him to undertake a completely fresh branding and marketing campaign with a different message and aimed at a different audience.

If you decide to go down that re-branding road, you need to do a complete review of your current branding and who you are targeting. Select your target market carefully then look at your branding and marketing strategies.

Although many other factors have played their role in McCaine’s revival, his first steps were to rethink his target audience. From there he reworked his message and started selling that message to his new target audience. For him, re branding and marketing may well see him sitting in the White House this time next year.

Sometimes, sitting down and taking a fresh look at who you are and what you are trying to achieve with your web site can pay big dividends. Re branding and marketing can help to solve many issues when it comes to slow sales or negative reputations.

Recent Entries

• Online Advertising Is More Than Just Sales
• Check Your Web Design For Chrome Compatibility
• Search Engine Marketing Using Keyword Phrases
• Blogging To Close A Sale
• Don’t Rely On Your Website For All Your Internet Marketing
• Now Google Joins The Browser War With Google Chrome
• Branding And Marketing Destroyed In One Bad Move
• Establishing An Online Business - Part 4, Inbound Links
• Establishing An Online Business - Part 3, Building Traffic
• Establishing An Online Business - Part 2, The Web Site

This entry was posted on Friday, April 11th, 2008 at 7:25 am and is filed under Branding and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.