Content Development And Keyword Stuffing
Keyword stuffing is the act of jamming as many keywords as possible into your content development program. The aim is to create a document that ranks highly for those keywords. The end result is often the reverse and visitors will take one look at the first sentence and run away.
How many keywords should your content contain? It is a reasonable question and one that we constantly get asked. The simple answer is, there is no answer. Content should be written for the reader first. This creates a document that flows naturally, is easy to read, and contains valuable information. Content development strategies can then be used to enrich the document, article or post.
Keywords are important, but so is the article itself. Once you have created your article, you can sift through editing and inserting keywords where they could fit naturally. Take the following document.
An underwater camera is great for taking underwater camera shots as an underwater camera has been designed specifically for taking underwater camera photos by underwater camera fans.
I wonder, do you think that underwater camera may be the keywords here? The passage contains nothing to thrill a reader. In fact, after read the first line you are likely to shake your head and find a more professional looking article. Clever content development strategies can produce top quality content that is still rich in keywords. Let’s rewrite the above to make it keyword rich, user friendly and professional looking.
If you are a fan of underwater photography then a good quality underwater camera is a must. They have been designed to withstand a variety of depths (check your underwater camera’s specs) and provide excellent quality photos.
You may think that this version is no longer keyword rich. It is debatable however, the passage is easy to read and provides some value to the reader. The keywords are used but not overused so I would argue that the article fits the requirements for keyword content development.
The passage could use more work with perhaps the keywords being moved to the start of the first sentence. There are no definitive answers on this. A simple content development rule that has now become accepted as standard is to use your keywords once in each paragraph with the keywords being used as close to the start of the first and last paragraph as possible.
Content development strategies that stuff you web pages with keywords are no longer acceptable. Search engines may well punish the article for keyword abuse, visitors will punish the site by not returning, more importantly, no one will bother to link to you. As an SEO strategy - it sounds like a big failure with all the important ranking aspects going backwards. Keyword stuffing, it is not worth the trouble.
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