Everyone has heard of Web 2.0 and many companies have updated their web presence to take advantage of the new online social environment. There are however many companies that haven’ made any attempts to convert. It is never to late to join and these four steps will help ease the transition.

Web 2.0 Requires Interaction

The main focus of Web 2.0 is on interaction. User’s want to interact, it is a part of human nature. Not only do users want to interact, they are curious, they want to know more about the people they dealing with, the unseen faces. They also now want more information on the products or services they are considering using. Millions of people now share their experiences on places like Facebook.

You need to create your own presence in some of these places. The following three steps build on this interaction.

Web 2.0 Blogs Their Own Trumpet

Blogs have become one of the commercial success stories of the past two years. Most major corporations now include blogs with regular blog posts. Web 2.0 is all about communication and what better way than to have a blog. Blogs also help to build relationships due to nature of the content and the ability to leave comments, comments that can be replied to.

Web 2.0 Wants You To Broadcast To The World

If you have a blog then broadcast your content using RSS feeds. Encourage subscriptions using professional (but free) services such as Feedburner. I may not be able to visit your pages everyday, but if your content is good then I may just subscribe so I don’t miss anything of importance.

Web 2.0 Wants Me To Share Your Content

Yes that reads right. Web 2.0 encourages me to share what I find on the net with all my friends. You can help me share your content by including bookmarking buttons on your sites. If I like what I see, I can simply click on a bookmark icon and within seconds everyone on my social contacts list can see what I have found. If your lucky I may even send them message saying ‘come and check out what I have found’.

Joining the Web 2.0 community is almost as easy as that. I say almost, you need to go back and check on the first step. Become active in the social community yourself and you will find your business start to develop, over time, significantly. Web 2.0, it is not the future, it is now.

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This entry was posted on Saturday, April 19th, 2008 at 8:02 am and is filed under Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.