Advertising Through Social Networks
Many web site owners complain about the cost of advertising, particularly when it comes to social marketing through many of the social bookmarking sites. Do they have good cause? The click-through-rate is often very low with even lower conversion rates.
If you think about it carefully, any online advertising program is going to be hard to convert. However, compare the cost of promoting your business to millions online to that of promoting your business through traditional media such as tv, radio and print. The cost of advertising is far higher and the results much harder to measure.
With most of the online advertising done on a pay per click basis, you are often getting much better value than through traditional media.
Add to this the ability to target you advertising to much higher degree and the value becomes greater. The age group 18-25 are watching less tv now and spending more time on social media sites such as Facebook. If you are looking to target that audience then Facebook and similar sites are the place to be.
Long term, the solution to conducting a successful social marketing campaign is by changing your focus. Traditional forms of advertising no longer work. Online marketing is not about engaging people, communicating with them, and getting them to advertise the product for you. Any subsequent advertising acts as a reminder, a discussion point, and of course as a path through to your product.
Do the numbers carefully and you may find that social marketing is better value than you think.
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