Running a good analytics trial can reveal some interesting results. Some web masters seem to become fixated on statistics, often running more than one statistics program at once.

This can be a real trap as many analytics programs operate differently. Some have trouble with Java Script when the user has it turned off in their browser. This causes some analytics program to return different data confusing the web master.

Statistics are just numbers. Before incorporating any type of web analytics into your site, you need to determine what factors are important - measure them and only them. These statistics can be valuable for assessing how well your SEO and marketing programs are running.

If you overdo the statistics or dwell too long on them, you will find yourself constantly changing your programs and not moving on. If you update a marketing program for instance, give the update a chance to deliver your objectives. Analytics should be used to check trends, not one off events.

Too many web master get caught up in analytics forgetting what their real aim is. Analytics are great tools, just remember they are not the be all and end all. Work to get your sight delivering what you require - use analytics to fine tune your activities.

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This entry was posted on Tuesday, April 22nd, 2008 at 8:48 am and is filed under Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.