There are several reasons to create a blog, the first being to attract more traffic, the second being to add links to your web pages. Blogging for link juice has become popular however there is a right way and a wrong way to maximise your links.

Use and offsite blog.
Linking from within your own domain provides on marginal value, in fact it is similar to linking two pages together. Blogging from an offsite domain is regarded as another web site linking to yours.

Only one link per page.
The second mistake that most web owners make is to go link mad. Google is one search engine that really only values one link to a particular page per page. If you have a post with three links to your web site, only the first will be counted. You can have one link to ten different pages on your web site so long as each page has only one link.

Make the link count.
When linking to your web site, make sure you use keywords associated with the web page you are linking to. If you do not use keywords the links value is significantly reduced.

Ignore the sidebar.
The sidebar is a great place to have ads, and links to pages within your blog. However, if search engines only recognise one link per page, then having sidebar links and post links is doubling up. If you do want to have navigation links in your sidebar, make them ‘nofollow’ links.

Link often.
Every time you post it should link to one of the pages on your web site. Whilst you can have as many links to as many pages as you want, the reality is that you don’t want it all to look spammy. Select the most important pages on web site and link to them as often as possible.

Follow those simple guidelines and the number of inbound links will improve significantly.

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This entry was posted on Sunday, April 27th, 2008 at 6:20 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.