4 Image Must Haves In Your Web Design
Web design has been utilizing image, video and audio to a far greater extent in recent years and now search engines are indexing these media files as separate entities. As such they represent a valuable addition to your search engine optimization program.
Having an image file is not enough. The image must be optimized correctly in your web design if you want to receive the maximum benefit in the SERP’s. These four areas should be addressed for each image in both your web design and your blog posts.
- Size: yes, size does matter particularly if it is too small. If your web design calls for thumbnails or very small images then link them to larger images.
- Name: make your image’s filename search engine friendly. If possible use a keyword within the image’s filename.
- Tags: use the alt and title tags to effect by including the keyword or keyphrase. This makes the tags search engine friendly as well as providing a neat description for browsers that have images turned off.
- Text: if your image has text associated with it then use the appropriately keywords or keyphrases in close proximity to the image. If the image is not associated with any text then include a caption below the image that includes your keywords or keyphrase
By optimizing your images within your web design you are making it much easier for any search engine to find, categorise and index. Search engines are quite slow at indexing images at present. They are even slower at updating them so wherever possible, optimize them at the time of publication, not at a later date.
Images have become a powerful inclusion to all web pages and blogs. These tips will help maximize their inclusion in your web design.
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