Many web site owners complain about the cost of advertising, particularly when it comes to social marketing through many of the social bookmarking sites. Do they have good cause? The click-through-rate is often very low with even lower conversion rates.
If you think about it carefully, any online advertising program is going to be hard to […]
Everyone has heard of Web 2.0 and many companies have updated their web presence to take advantage of the new online social environment. There are however many companies that haven’ made any attempts to convert. It is never to late to join and these four steps will help ease the transition.
Web 2.0 Requires Interaction
The main […]
Keyword stuffing is the act of jamming as many keywords as possible into your content development program. The aim is to create a document that ranks highly for those keywords. The end result is often the reverse and visitors will take one look at the first sentence and run away.
How many keywords should your content […]
SEO is all about getting your site well ranked in the search engines for keywords that you are targeting. What do you do when you start to see your web site starting to fall down the rankings rather than continuing the climb?
This is a common problem. Despite all your hard work, others around the internet […]
Receiving local search engine traffic is one of those things that small businesses often seek, but do little to target correctly. Many in fact have no idea that you can target Scotland, or in fact, a single town within Scotland. If that is the case, what can a small business do to get traffic […]
Having a great website is not the end of the story. If you start an e-mail marketing campaign, an internet marketing campaign or a search engine marketing campaign, you need to follow through on your website to make it easy for your potential customers to buy.
Online advertising can be very tricky with up to […]
At least, Google is. Yes, Google now has the capability to enter your site and when it comes across an HTML form, attempt to fill it in - what is not clear is what type of forms.
Andy Beal from Marketing Pilgrim points out in his article, Google is Cracking the “Invisible Web”:
This is exciting for […]
Create a blog for your business, particularly small businesses can be a very economical way to market your brand and your products. Blogging is being undertaken by big businesses on an increasing scale as they realise the power of the blog.
A well developed blog that delivers good targeted content can have a measurable effect on […]
Building a brand and an image is hard these days as there is so much competition in the online world. Once your brand, image and even your own name start to gain a positive reputation you need to become proactive in your reputation management strategies.
The smaller the community, whether it is online or bricks and […]
It is not often you learn something from politicians, in fact it’s not often that politicians learn anything. However, there may be lessons to learn from the US Presidential elections when it comes your branding and marketing.
Twelve months ago John McCain was dead and buried when it came to the race for nomination. However sitting […]