PPC ads are a quick way to gain traffic whilst waiting for your SEO efforts to take effect. However, if you want to receive targeted traffic that is ready to act, then you need to write PPC ads that are effective and attract the right clicks.
These tips may just help you write a better PPC […]
The term Web 2.0 is almost outdated now to the point that what was considered the ‘new web 2.0′ is now the norm, anything else is outdated. There are however many bricks and mortar businesses that have not taken that next step to an online presence and the increased business it can create. These tips […]
Over the last couple of years there have been some real nightmares when it comes to damaged reputations. Perhaps a good reputation management tool may have helped to identify the problems early on.
Reputation management is not just about building a solid image or brand. It should be focused equally on maintaining a watch on […]
If you use Google as one of your online advertising providers then you will need to look closely at your landing page. Google are in the process of testing landing pages for quality and may penalise those don’t meet certain standards.
Google Testing Blog released a post announcing this campaign last weekend. Paid ads that appear […]
If you use Google Analytics and you are not to sure how to get the most out of them then a new video service from Google may help you out.
This first video is a ‘10 minute lesson on the data to look at first, what it means, and what to do about it.”
The second video […]
You can advertise your business in yell.com for free. Yell is of course the online Yellow pages and has specific coverage for Scotland which is a great help for local search campaign.
Yell provides a free listing displaying the business name, address and telephone number under a single classification heading of your choice. To quote from […]
Word-of-mouth advertising is of course by far the best advertising. It is free and generally more believable than any paid advertisement. Testimonials can be just as effective, even when used for internet marketing.
Testimonials will be more likely to attract customers if they come from credible people within the local community. The last thing you […]
One of the most valuable tools for keyword research is sitting at your fingertips, you just need to do a little digging. Your web logs can be a valuable mine of resources as they show which keywords were used to find your site.
Careful analysis of this data can help you find new keywords that you […]
E-mail marketing is one of the most popular forms of marketing with almost every site having some form of sign up form. It can often be difficult getting someone to actually put themselves onto a list to accept what some call junk mail. An even bigger killer of campaigns is the black list.
To avoid the […]
SEO consultants work hard to get pages to rank highly in the search results pages. We do this through both on and off page optimization strategies. There is a third area that is often talked about on SEO sites that refers to ‘trust’ - what is ‘trust’ exactly?
It is a good question and very hard […]