Archive for May, 2008

DIY SEO Analytics

There are many software solutions for analysing the traffic to your website and determining if your SEO strategies are working. There are however, several do-it-yourself quick checks that you can make that can determine how successful your actions have been.
The first and easiest is to simply go to the various search engines and perform a […]

Monday, May 12th, 2008

Non Scotland Based SEO Consultants May Do More Harm Than Good

SEO is a specialist industry and requires a lot of skill, experience and local knowledge to deliver the best results for your website. Using an SEO consultant from outside your area may actually do more harm than good.
Many SEO ‘experts’ are no more than scammers praying on the lack of knowledge of small business owners. […]

Sunday, May 11th, 2008

Social Optimization - Business Directories Are Not All Good

Social Optimization is not just about getting onto Facebook or StumbleUpon and marketing your business. Social Opptimization includes submitting articles to article directories and listing your sites in directories.
Directories are often interesting particularly those that charge a fee for listing on their directory. I have seen some great ads from these directories making claims […]

Saturday, May 10th, 2008

Social Marketing With A Difference

Social marketing is all the rage at present and there are many social sites to choose from. Just to add to the confusion, I am going to throw another site at you - HubPages.
HubPages is a social site with a difference, rather than meet, greet and then bookmark pages, HubPages encourages you to create hubs, […]

Friday, May 9th, 2008

The 3 plus 3 Viral Marketing Management Tips

Traditional marketing and viral marketing are two different fish in a very large ocean. Where traditional marketing has a start - finish, cost - return on investment (ROI); viral marketing has a start and cost but no finish and a difficult to determine ROI.
To plan for a viral marketing campaign, you need to be determined […]

Thursday, May 8th, 2008

Podcasting Your “Best Of’s”

If your web site or blog has articles that have proven to be popular in the past then you have a valuable resource that could be added to your podcasting programs. If you don’t have a podcasting program then these articles would make a great start.
It really doesn’t matter how old the articles are, so […]

Wednesday, May 7th, 2008

Top 8 Tips For A Perfect Web Design For Scotland Web Sites

First impressions count so your web design needs to be perfect. The moment a visitor arrives on your site you need catch them, keep them, and have them coming back.
The following web design elements will help to catch them.

An attractive home page. Your home page needs to be visually appealing.
A professionally designed logo on every […]

Tuesday, May 6th, 2008

Do You Know The Number One Rule For Internet Marketing?

Internet marketing has become a full time job for many people with many web site owners entrusting their sites to professional internet marketing gurus. The question I pose is a simple one - do you know the number one rule for internet marketing - or the number two rule for that matter?
If you don’t know […]

Monday, May 5th, 2008

Using Content Development To Compete Successfully

Website visitors have millions of pages at their disposal when navigating websites and a lot of those pages are competing against your content. If you are looking to make a convincing sales argument then your content development needs to be spot on.
There are so many distractions with email, pop up chat windows, online games […]

Sunday, May 4th, 2008

Yahoo! Local For Local Online Advertising

There is a lot of value in using Yahoo! Local for your online advertising campaign. It certainly provides a great way to get started in the area of local online advertising. While offering a range of benefits, Yahoo! Local is easy to use with a straight forward interface that is user friendly for first time […]

Saturday, May 3rd, 2008