Search Engines, PageRank And SERP
Search engines and PageRank - here we go again. Another day another toolbar release of PageRanks. I read many articles where the webmaster is either jumping for joy or having a good gripe complaining that Google have got it all wrong - again.
Given the option of having a good page rank or appearing in the top three of SERP’s, I would much rather take the later. PageRank is an out of date number that on a day-to-day basis means very little. If you want to know how well you are doing then spend a couple of minutes each day on the search engines doing a search on your keywords.
If they appear on the front page, you know you are doing your SEO job reasonable well. If they don’t appear on the front page, you know you have more work to do. That is the bottom line. I see web pages with PageRanks of 4,5 or 6, however they don’t always score that prime page one result.
If your PageRank has dropped, check why. Check your SEO strategies and see whether or not others have out gunned you in the optimization race. Better yet, check that your pages can all be read by Google’s spiders and that what they are reading fits within all the white hat options.
Your PageRank has gone up? Congratulations, now get back to working on your search engine results - that is what matters, that is where your organic traffic will come from. After all, the search engines don’t look at your PageRank, it’s too old. They have already recalculated your score.
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