There is a lot of value in using Yahoo! Local for your online advertising campaign. It certainly provides a great way to get started in the area of local online advertising. While offering a range of benefits, Yahoo! Local is easy to use with a straight forward interface that is user friendly for first time users.

Yahoo! Local may well challenge Google when it comes to effective local online advertising. The coverage and quality certainly is on a par with Google and recent changes have seen the service improved even further.

Yahoo! is continuing to expand their services. They have joined Google for image searches and have recently released a webmaster tool called SearchMonkey. Once this comes on stream, particularly if they remove the opt in requirement, then Yahoo! may well be in a position to take back some Google’s market share when it comes to online advertising.

Whilst Yahoo! may be the smaller of the two search giants, it is certainly a great place to get started in local online advertising. If your are an online advertising novice, then Yahoo! Local may be the best place to get your hands dirty.

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This entry was posted on Saturday, May 3rd, 2008 at 7:18 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.