Website visitors have millions of pages at their disposal when navigating websites and a lot of those pages are competing against your content. If you are looking to make a convincing sales argument then your content development needs to be spot on.

There are so many distractions with email, pop up chat windows, online games and the thousands of other graphics, videos and sounds and competing for the attention of the visitor. Add to this the increased sophistication of web users and you can start to understand why ‘bounce’ pages seem to be rising. Content development now needs to focus first on what users are demanding.

In the past it was easy to get away with writing what you wanted to write about. If I sold widgets then I write whatever I wanted about widgets. Now, users are fine tuning their searches to the point they are likely to search for terms like ‘pink widget’ or ‘thin widget’ or ‘animated widget’. Your content development needs to show an understanding of these requirements.

With competition growing rapidly each day for both keywords and visitors, your content development needs to stop producing words. If you can learn the art of truly communicating with words then you may be in a position to develop a bond with internet users. This is becoming one of the most important issues with today’s internet - two way communication.

If your content development can produce content that communicates with your visitors, engages them and satisifies their needs, you are going to be far more successful than those website owners whose content development is solely focused on selling a product or service. The motto for the 21st century appears to be, ’show me why I should prefer your product or service’ - the emphasis on ’show’ - not ‘tell’.

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This entry was posted on Sunday, May 4th, 2008 at 7:18 am and is filed under Content Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.