Social Optimization is not just about getting onto Facebook or StumbleUpon and marketing your business. Social Opptimization includes submitting articles to article directories and listing your sites in directories.

Directories are often interesting particularly those that charge a fee for listing on their directory. I have seen some great ads from these directories making claims that sound great - until you analyse them a little deeper. The results may just turn you off them when it comes social optimization.

Let’s say you have a golf site and you are looking to get into some of the local directories. One charges an annual listing fee and sounds pretty good. They get 40000 visitors every month.

Look at those numbers and stop and think. 40000 is a lot - but how many are unique and how many are simply repeat visitors? Next look at how many categories they have. Say they have 100 categories. that becomes 400 visitors per category. If there are 10 other advertisers in your group, that is around 40 visitors per month each - around one visitor per day.

Now you can ask yourself if that directory is worth the annual fee. If we up the ante and add a zero to those numbers, 4 million visitors per month is a good count. That becomes 4000 visitors per category, 400 visitors per month for you which is ten per day. What is your conversion rate? If it is 10%, you are making one sale per day from that directory. Are you making a profit yet.

Directories are not always great and when it comes to social optimization, you may find your money and time better spent elsewhere.

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This entry was posted on Saturday, May 10th, 2008 at 7:38 am and is filed under Social Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.