SEO is a specialist industry and requires a lot of skill, experience and local knowledge to deliver the best results for your website. Using an SEO consultant from outside your area may actually do more harm than good.

Many SEO ‘experts’ are no more than scammers praying on the lack of knowledge of small business owners. They promise the world with prices far cheaper than the larger firms - they promise number one spots in search results in days. Local SEO specialist will never make rash promises.

Local SEO consultants know what is happening on the local scene. They know what areas need special attention to obtain good rankings for your site. The added bonus is that you can often talk face to face with a local consultant. Local consultant are more likely to have some familiarity of your business, the brand or the products you are selling.

Overseas consultants, particularly from the sub-continent will often approach businesses offering free reviews of your site and then promising you a number one spot on the SERP’s, forget them. No SEO specialist will ever make that promise. Getting to the front page is the first goal and with a local SEO consultant working with you, the goal is achievable. Working from 10,000 miles away - forget it.

Your local SEO consultant also has a reputation that relies on delivering a good outcome. As SEO from overseas has little to worry about when it comes to reputation. They scam one country then move onto the next. When it comes to SEO, look to your local consultants first - price is not the main thing - reputation is.

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This entry was posted on Sunday, May 11th, 2008 at 7:58 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.