There are many software solutions for analysing the traffic to your website and determining if your SEO strategies are working. There are however, several do-it-yourself quick checks that you can make that can determine how successful your actions have been.

The first and easiest is to simply go to the various search engines and perform a search on your keywords. If you like, make a note of the results and check again every few days. This can be a good way to check on your competitors as well to see if they are leap frogging you with their SEO strategies.

Other checks you can undertake are just as quick. Install a hidden page counter. This will give you an idea of how many pages are being accessed. They can provide interesting results that conflict with Google. They do give a quick indication of page views.

Keeping a track of the number of subscribers is also a good indication that the content you are providing is worthy enough for individuals to want to subscribe to for more. A drop in subscriber numbers may indicate a fall in the quality of your content as well.

If you are running a blog, are the comments increasing in number or falling? Increasing numbers in the comments could indicate increased traffic. It may also indicate that readers are finding your content engaging enough to inspire them to comment. If content goes by without comment, you need to look to that content to determine why.

Whilst these quick checks will never replace quality analytics software, they can provide a quick and interesting snap shot of your web pages that can indicate a general trend that is positive, or a trend that appears to be going backwards.

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This entry was posted on Monday, May 12th, 2008 at 11:18 am and is filed under Analytics, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.