Link Building: How To Identify A Link Farm
Link building is possibly the hardest part of any SEO program. The best links are natural one way links that have been created by someone linking to one of your pages through their own content.Sometimes it can be tempting to accept links from unknown entities. If these are link farms then you could be putting your site at risk.
Link farms can generally be identified through a number of areas. These include:
Mass links: A site that has pages of unrelated links is definitely not worth linking too. It doesn’t what it’s ranking is - somewhere along the way the search engines will penalize it for link farming. They will also penalize all the links associated with the site.
Little Content: Sites that little in the way of content will gain a decent ranking. If the site is not going to develop a decent ranking then it is not worth linking to anyway.
Owner Interaction: Does it look like the site is being maintained, or has it been thrown together and left to fend for itself with the only interaction from the webmaster, the inclusion of new links.
I have one simple rule when it comes to link building and link farms. If it doesn’t look right, then don’t accept any link arrangements. In fact I will go one step further and suggest you only enter into link arrangements when the site is closely associated to your own genre and has ranking that is worth linking to.
It should be remembered when developing links that a certain number of selective two way links are quite acceptable to search engines - just don’t overdo it. Link building is a process that should be natural and should appear to the casual viewer as a natural progression from one site to the next.
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