Does Your Web Design Have Clearly Defined Objectives
Many sites try to do too much at once, or worse still, they have no clear purpose. Web design should be reverse engineered by clearly defining what it is you want to achieve through your web site, then having your web design meet those objectives. If you really want your site to flashy and full of fancy graphics, they should be the last thing on the agenda.
If, for example, your website is a sales based site, you need to present the potential customer with a first impression that is not only going to keep them on the page, it is going to take them by the hand and lead them to that final ‘buy now’ button. Your web design in this case needs to be clean and well signposted. Research shows that buyers don’t want any more than three clicks from decision to final purchase.
Wherever possible, assign a secondary objective. It may be to sign up for a newsletter or catalog. It may be to print out a discount voucher to take to one of your store fronts. The object is to keep the visitor on your page for as long as possible. While they considering a newsletter or printing a discount voucher, your own well presented ads should be displayed in the peak eye catching areas of your page. Your web design needs to allow for all of these objectives.
Hopefully, if your web design has been accomplished with your objectives in mind, you will not only have sales, you will have interested people receiving newsletters or catalogs and perhaps also engaging in a little impulse buying as they are leaving. Ask any bricks and mortar business owner and they will tell you that impulse buying is high profit part of business. Make sure your web design can capitalize on it.
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