Over the last couple of years there have been some real nightmares when it comes to damaged reputations. Perhaps a good reputation management tool may have helped to identify the problems early on.

Reputation management is not just about building a solid image or brand. It should be focused equally on maintaining a watch on what negatives are being said. The negative comments are the one’s more likely to go viral and do long term damage.

Andy Beal’s Trackur program certainly looks the goods and from all reviews so far, everything has been positive. Perhaps Trackur is working well for Andy already. However, as the Trackur blurb states:

You should be made aware the moment your reputation is being discussed. Sure, you need to know about the attacks by your detractors, but you should also know when you’re receiving praise too!

It doesn’t matter whether it is praise or a negative attack, you need to know, and quickly. If the attack is negative, you can step in and try to minimise damage. If it is positive, that can be a good time to act and capitalise on those positive vibes.

Too often we see reputation management scrambling to put out fires when really it’s almost too late. With Trackur, it is like an early warning radar letting you know as soon as the whispers start and before they become a hum. How well is reputation management strategy. Better than Google Alerts I hope.

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This entry was posted on Thursday, May 29th, 2008 at 12:07 pm and is filed under Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.