Branding and marketing is an interesting field to get into sometimes. The are many tactical ploys that marketers can use to try and develop and hold that brand loyalty - one of the primary ones being emotions.
If you can develop an emotional loyalty to your brand you will have that person for life. Not only […]
MySpace have won the right to have the UK version of their domain name transferred to their ownership following a ruling from the Nominet arbitrator despite the owner registering the name six years prior to MySpace’s formation.
The ruling is an interesting one in that the UK domain name was legitimately registered. However with the increasing […]
Many sites try to do too much at once, or worse still, they have no clear purpose. Web design should be reverse engineered by clearly defining what it is you want to achieve through your web site, then having your web design meet those objectives. If you really want your site to flashy and full […]
Link building is possibly the hardest part of any SEO program. The best links are natural one way links that have been created by someone linking to one of your pages through their own content.Sometimes it can be tempting to accept links from unknown entities. If these are link farms then you could be putting […]
There are many search engines out there, however one is dedicated to the UK and Scotland - yell.com - are you listed on it.
Yell.com is one of those search engines that is easy to list on yet provides a wide range of options for users. You can do a search, find the business you want; […]
Many businesses use dot com’s rather than local domains. There are many good reasons for this, particularly for businesses that are trading on the international scene. One of the awkward issues that needs to be addressed if you are trading with a US based dot com, is which laws do you need to trade under, […]
If your blogging to promote your business and using WordPress then you should look at which version of WordPress you are using. Technorati has been a popular tool for bloggers over the years however they are now starting to remove sites using older versions of WordPress from their index.
The older versions of WordPress had security […]
There are many software solutions for analysing the traffic to your website and determining if your SEO strategies are working. There are however, several do-it-yourself quick checks that you can make that can determine how successful your actions have been.
The first and easiest is to simply go to the various search engines and perform a […]
SEO is a specialist industry and requires a lot of skill, experience and local knowledge to deliver the best results for your website. Using an SEO consultant from outside your area may actually do more harm than good.
Many SEO ‘experts’ are no more than scammers praying on the lack of knowledge of small business owners. […]
Social Optimization is not just about getting onto Facebook or StumbleUpon and marketing your business. Social Opptimization includes submitting articles to article directories and listing your sites in directories.
Directories are often interesting particularly those that charge a fee for listing on their directory. I have seen some great ads from these directories making claims […]