The world is full of fads and the internet is no exception. Fads are not just what people are eating, wearing or doing. There are also fads in the types of advertising that works. There were banners, audio and these days videos. The art of internet advertising involves picking the right fads and using it […]
Newsletters seem to go through phases where they will be popular and then decline, possibly due to the amount of spam mail that often follows subscriptions, then rises up again in popularity. We seem to be going through a increase in popularity phase again at present so if you do send out newsletters, you need […]
Good SEO strategies can have your site listing at the top of the search engines for most of your keywords and phrases. As result you will see a steady stream of organic traffic flowing to your site. The question is - how long are they staying? If they arrive on your site and leave […]
Images are becoming an important part of any website so it important that you get the most SEO value from them. Google in particular loves images so optimizing them can be very important.
What many webmaster forget are the users as well. There are many users who for a variety of reasons have images turned off […]
Reputation Management is one of those areas that can be extremely difficult to handle. The following tips may help prevent negative pages from appearing at the top of the SERP’s. I do however feel that other areas of your business are more important in the short term.
Negative comments about your business will generally only surface […]
One of the great things about Web 2.0 and the social communities that have developed is the increase in interaction. When it comes to SEO, we all crave inbound links and social interaction has certainly helped on that score.
Social bookmarking is on the increase with individuals either submitting their own content or bookmarking content they […]
There has been a lot said about long tail searches in paid search engine marketing. Long tail search uses a highly specific or targeted search term.
Long tail searches generally have a lower cost per click (CPC) as there are less advertisers bidding on them. They do however generate much lower traffic levels - that […]
Facebook is a popular place for people to socialize and generally pass the time. It is also popular as a means for individuals to keep in contact with their family around the world, or to find old school and work friends. It also popular for as a place for businesses to undertake a little social […]
If you use Google Search Trends at all you will have noticed some extra features added. If you include a website URL into the trend search box, those sites with sufficient traffic volume will be displayed along with search terms used and related sites used.
This can be quite handy if you want to check on […]
Search engines are fairly efficient at indexing web pages and displaying them in their search results. However none of the search engines will ever get to index your site if they don’t know of its existence.
There is a misconception that search engines, particularly Google, are all powerful and know everything about every web site - […]