SEO – Get Your Image Tags Right
Images are becoming an important part of any website so it important that you get the most SEO value from them. Google in particular loves images so optimizing them can be very important.
What many webmaster forget are the users as well. There are many users who for a variety of reasons have images turned off in their browsers. Rather than seeing a blank space, you need to at the very least provide some text replacements for the images. This is done through the ALT tag – and it is this tag that search engines read so use it to strengthen your SEO.
Using the ALT tag is straight forward. Within the img src tag you need to add the alt=”XX”. Good SEO would suggest that you make this tag relevant and use a keyword that is highly relevant to the text around the image.
The second tag is not quite so important, however by using it you may strengthen your SEO for any included keywords.
This tag is the ‘title’ tag and is used in a similar method to the alt tag – enter title=”XXX” where x represent the title of the image – again, use a keyword if possible within the title.
Getting these tags right with your images helps both the search engines and your users and can provide some decent SEO strength to your pages.
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