Location is an important factor in search engine optimisation and local search results. Search engines look for results that are relevant to a user’s query taking in to account the users location and language. Search engines do their best to return results form their region, in their language.
It becomes difficult if your website is a [...]
With a pay per click – PPC – advertising campaign you can target your ads based on a set demographic. Demographic targeting allows you to specify a particular age or gender for your advertising campaign. There are two ways to target your ads; keyword targeting and placement targeting.
Keyword Targeted
The ads will appear on [...]
Savvy shoppers are now turning to the internet and the search engines to research their options before going out to buy, or before ordering online. If ever there was a time for a bricks and mortar business to have an online presence, it is now. You don’t need to trade online – you do need [...]
From time to time we notice unsolicited renewal notices doing the rounds here in Scotland. We do advise caution. They often look like legitimate notices sometimes claiming to represent, or to have taken over, legitimate domain names registrars.
There are some unscrupulous individuals who claim to have received an application to register a domain name [...]
That concept that viral marketing increases online sales seems to get a mention on web sites on a regular basis. So what is viral marketing?
The easiest way to explain viral marketing is to think in terms of networking. Your contacts know about you and your site and you hope to that they pass that information [...]
Links are the prime factor in ranking well on the search engines. Links are seen as ‘vote’ for your site or for particular pages on your site so the more external links coming in, the more ‘votes’ that page or site receives. In a way, it’s a popularity contest.
You can help spread your votes around [...]
For a long time there has been much said about duplicate content particularly when it comes to Google and Google penalties. Much of this has been cleared up with Google’s official response to the issue and how it affects your content development.
What is fairly clear from their blog post on the subject is that penalties [...]
Whilst e-mail marketing has been considered a traditional form of digital marketing, a focused e-mail marketing effort can often break through to an audience and deliver impressive results. E-mail marketing has several benefits over traditional forms of marketing and that is why it can be more successful. Some of the reasons that e-mail marketing does [...]
You don’t have to have a website to undertake a branding and marketing campaign for your bricks and mortar business. It certainly helps if you do have either a website or a blog to promote your business.
One thing that does shine through in a lot of marketing programs is pride. Pride in your product or [...]
Websites are generally functional, commercial complete the sale type sites. Blogging on the other hand is designed to communicate with the masses. When associated with a website they are designed to communicate with customers or potential customers. Blogs are capable of doing more than just communicate; they are ideal aids to the search engine optimization [...]