Content development is one of the most important issues when it comes to both a website or blog. We often heard that content is king; content needs to be unique; content should be written for users, not search engines; I could go on. I think you get the message, content is important. What happens when [...]
PPC may be one of the best ways for small companies to advertising online. The danger for the inexperienced is that a PPC campaign can get out of control quickly and blow your budget within days. Some of these points may help.
Keywords: Reduce, reuse, recycle – that’s supposed to be how we reduce waste – [...]
Do you have a website? Are you also blogging? No! You should be! Blogs are staking their claim to being the best asset any website can have.
Blogging your business can help to deliver sizable chunks of traffic, traffic that is educated and far easier to convert than that achieved by organic search results alone.
When [...]
If your business is based in Scotland and your looking to commence a pay-per-click (PPC) campaign then you need to be sure you grab the right visitors. The wrong visitors are simply going to cost you in unconvertible clicks.
When establishing a PPC campaign you can set the geographical region where those ads will appear. [...]
Branding is one aspect of marketing that many individuals have trouble in understanding. Most people feel that branding is something that is relevant to the major corporations, not for the little guys. Nothing could be further from the truth.
Developing brand recognition is not going to happen overnight. Overtime, using various aspects of social media, you [...]
The time has never been better for small businesses to take on the power of the internet and the benefits that web 2.0 technology and internet marketing can bring to their businesses.
The costs associated with an online presence are comparable to offline marketing, however the reach available online could now exceed that of most [...]
Every now and then a web site owner comes to us with news that their sites are no longer being found in the search results. There can be several reasons for this, one of which is the removal of all pages from the index due to some transgression of the search engines terms.
The first step [...]
Rumours abound again that Google is in the final stages of buying Digg. Why not! They seem to have bought just about every other going concern when it comes to social and traffic flow through.
Google are a little like a railway tycoon. They buy the trains, buy the stations then send the trains through [...]
One of the frustrating aspects of web design is dealing with a web site owner. That statement probably sounds strange since web site owners are the people who hire web designers to create their sites.
The problem is, many of these owners aren’t prepared to hand a brief to a designer and leave it to them. [...]
If you have been around on the internet for any period of time running web pages or blogs, you will be aware that many statistics packages differ in the data they provide. Google Analytics is a typical package, however it rarely displays accurate data.
Google Analytics are not the only package that is inaccurate in the [...]